Anne Gomez

Tags	Multimedia, Strategy, Structured Data
Primary Session	Advancing the Contributor Experience
Secondary Sessions

Wikimedia properties need to keep pace with the norms of browsing and information consuming behavior to stay relevant, grow readership, and bring new editors to add their knowledge to repository. We need to support smaller content types - both for contributions and for consumption. At the same time, we need to support multimedia content, from video to interactive graphics to augmented reality. Structured data will allow us to be more flexible in our presentation of information, and create more complex interactions with that information. Video and audio will open the doors to new contributors and new projects.

Content consumers online now, whether among the highly connected or using the internet for the first time, are looking for the right information available to them at the right time. They don't necessarily want long, encyclopedic content, but instead prefer snippets of information served to them just when they need it. And they learn through more immersive experiences - video, augmented reality, interactive graphics - rather than long form text. Even beyond that, huge portions of the world can't access our content for a number of reasons: they don't have internet access, they can't read, their languages don't have keyboard support, there isn't content in their language. The internet as a whole is evolving to meet these changing needs. Messaging apps support walkie-talkie like communication, Google serves just the right answer to any question (in English), and language support for smaller languages is growing cross-platform. Our infrastructure needs to meet these needs.