Matthew Flaschen
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We need to re-evaluate scaling, on both the technical community side and the content side.
On the technical side, too often we think as if we were an isolated organization, rather than a respected leader that many wish to collaborate with. This causes us to ask ourselves the wrong questions and get the wrong answers.
For example, we asked ourselves whether we should limit ourselves to existing open source translation tools, or use proprietary translation services to fill in the gaps. Instead, we should have stayed committed to open source, and asked how we can use our engineering and financial resources to advance open source translation. This is a major problem that no organization can solve on its own. However, we have both the motivation and resources to be a major contributor to the solution.
We also asked whether we should support the proprietary MP4 format, or limit ourselves to weak device support for open formats. Instead, we should be staying committed to open standards, and working to support their uptake among software developers and device manufacturers. We already have significant relationships with wireless carriers that give us a foot in the door with such manufacturers.
By seeking important partnerships, where we are prepared to put in significant effort, we can greatly scale both our own efforts and those of the broader movement.
On the content side, to achieve sustained long-term growth, we need to grow every type of user activity, including writing, editing, discussion, organization, curation, maintenance, workflows, and moderation. We have historically provided good (and improving) support for writing, editing, discussion, and moderation.
However, we have neglected the related processes of organization (e.g. categorization, tagging), maintenance (e.g. tracking articles that need fixes, updating them as they become out of date), curation (e.g. quality images, featured articles), and workflows (used in multiple areas, but particularly supporting organization, maintenance, curation, and moderation).
It is vital that we improve discussion, curation, workflows, and moderation tools. Otherwise, we will be unable to keep up with increasing content and activity as our improvements to writing and editing succeed. We should look at past successes (e.g. the Teahouse) and failures (e.g. Article Feedback) and learn lessons. In both cases, we made a very specific product, which then succeeded or failed. This is not scalable to hundreds of wikis, and it is hard to iterate in response to lessons learned.
Instead, we should focus on platforms, such as workflow systems. In order to keep up with the community, we need to give them the flexibility to constantly use the software according to their needs.
